Event Driven & Realtime Marketing with EVAM

The biggest challenge for today’s marketers can be explained with 3R (Right message, Right customer, Right time) formula. Companies can grow revenue faster if they can get the right message to the right customer at the right time. For decades, marketers have strived to target exactly the right customers. With the help of traditional methods such as campaign management, segmentation, predictive analytics and demographic/psychographic data analysis, companies tries to match offers with the right customers, but incremental investment return eventually becomes increasingly hard to generate. The reason why traditional methods don't fit marketing needs anymore is that these old techniques always focused on "what custmer has done". Although customer history contains valuable information for marketers, today we live in a more sophisticated world. Customer behaviour is changing from hours to hours, and days to days. Therefore in order to give  right message to right customer at the right time, marketers have to take "what customer is doing"  into consideration with historic data together. Combining historic data and realtime customer behaviour results what we say RealTime Marketing.

Each customer has a different behaviour and this behaviour changes over time. The aim of the RealTime marketing is to identify customer behaviour at the time customer creates some event pattern. When a customer event pattern (behaviour) is catched and combined with historic data exactly in realtime you have chance to make the best offer. Our industry practices show that campaing returns are increased to 2-5 times when realtime capabilities are used. It does not means that all traditional methods are useless but using realtime power with wellknown traditional methods increases return rates dramatically.

Event and Action Manager (EVAM) is novel a platform designed for real time complex event processing. Currently several companies in different industries are using EVAM as a realtime marketing platform to get touch with right customer at the right time. EVAM has two main components; a data processing engine and a scenario definition interface. From the business user point of view, only visible part is scenario definition interface. Business user defines scenarios (i.e customer behaviours) and appropriate actions via a drag&drop interface. 

With EVAM scenario definition inteface business user has power to define scenarios just like Figure 1. In this scenario, the aim is to offer new packet when a user exceed sharing quota and decrease internet speed until user accept new packet. This prevents users from having shocking internet bills.

Even this simple example figures out the power of RealTime complex event processing. EVAM is used in telecom operators, ecommerce sites and banks in order to catch custemers at the right time and increase offer return rates dramatically.

Our “New Brave World” brings new rules for competition, you can not struggle with your rivals using only old traditional tools. Try EVAM, novel framework for realtime marketing, to achive unbelievable marketing results within weeks...