| Real Time Business Starts NOW |
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| Written by Can Alhas |
| Tuesday, 26 July 2011 16:29 |
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EVAM (Event & Action Manager) is a new generation of applications that enable companies to make faster, better decisions and execute in a more timely and effective manner. EVAM analyzes rapidly changing data about markets, customers, transactions and operations in real time to drive "in the moment" actions. Event processing technology incorporates a high-performance, event-driven architecture that continuously analyzes "data in motion"-- credit card trx, call cdrs, web clicks, market data, RFID data, application data and more--with historical and reference information. The continuous queries of a EVAM engine can send analytics results from risk and strategy models, "action signals" to business users, or can tell other applications to take an automated action. To date, companies have had two choices for real-time business analysis: attempt to speed up traditional business intelligence (BI) or custom-code their own event-driven architectures. Speeding up BI still leaves too large a latency gap, while custom-coding is costly and creates a brittle architecture that is often difficult to enhance and maintain. EVAM reaches out to business users for making faster, smarter decisions and actions. Event processing platforms will need to extend the technology's reach, allowing users to be more self-sufficient in how they see and interact with real-time data. This is starting to occur with business-user-oriented self-service application. |
| Last Updated on Tuesday, 26 July 2011 16:32 |